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Submitted on
August 20, 2006
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::: Year :::
2005

::: Industry :::
Residential Real Estate

::: Client Profile :::
Ripple & Knapp are a professional real estate team buying and selling residential properties in Harford County, MD.

::: Project Objective :::
This young team of professional realtors desired an innovative way to market its services. Having no established visual identity, the two partners asked for a promotional flyer which they could distribute locally.

::: Target Audience :::
Current and Prospective Homeowners

::: Tools Used:::
Adobe Illustrator CS
Adobe Photoshop CS
SwishMax

::: Project Process :::
An identity system consisting of specific colors, fonts and shapes was established. Professionalism is suggested through serif and script-based fonts. Complimentary colors dark blue and gold were chosen for their association with loyalty and prosperity, respectively, in addition to symbolizing the harmonious contrast between the two partners.
Based on the new identity system, a logo was created from suggestions by the clients to accent the first letters of their names with a larger handwritten font to add a personal touch. The house symbol between the names unifies them while denoting the business industry.
Business cards, coupons and a promotional flyer were developed to advertise the new firm.
An flash-based navigational system was designed to accommodate their corporate Coldwell Banker website (not maintained by abentco).

::: Skills Mastered :::
Pathfinder Tools in Illustrator
Transform Effects in Illustrator
Image Linking and Photoshop Integration with Illustrator

::: Designer Comments :::
Please note that the links in the flash interface do not point to the correct destinations because the pages are no longer active.
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