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Alliance Kids Atlanta Cover

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Description

::: Year :::
2005

::: Industry :::
Self-Defense Instruction

::: Client Profile :::
Alliance Kids Atlanta offers an age-specific Jiu-Jitsu curriculum that has been professionally designed for children, along with character building tools found only in Martial Arts.

::: Project Objective :::
As a startup business new to the Atlanta region, the client sought a fun, graphically intensive website to heavily promote (online and offline) and build a strong customer base. Cartoon character development was especially encouraged to capture the attention of its youthful audience.

::: Target Audience :::
Active children, ages 4-12

::: Tools Used:::
Wacom Graphire 3
Adobe Illustrator CS
Adobe Photoshop CS
Macromedia Dreamweaver MX

::: Project Process :::
• Brand new to the scene, this business had no established identity. Font and color usage was developed, and a Master Logo was designed.
• Four unique ninja character illustrations were created as mascots.
• Additional vector elements, like swishes and stars, were created to further enhance the business' identity.
• The navigation system was constructed graphically, and each website section was designated a specific color and mascot to represent it.
• Once the vector page layouts were created, they were sliced, optimized for the web and coded in HTML.
• Dreamweaver templates were produced and utilized and content was added to each HTML page.
• User input forms, user submission confirmation pages and error pages (400, 401, 403, 404, 500) were created.

::: Skills Mastered :::
• Symbol Creation & Manipulation in Illustrator
• Gradient and Mesh Tools in Illustrator
• Digital Drawing Techniques using a Wacom Graphire Pen
• Opacity and Blend Modes in Illustrator
• Image Slicing and Web Optimization in Illustrator
• CSS Development in Dreamweaver
• Template & Library Utilization in Dreamweaver

::: Designer Comments :::
This is presentation cover using the logo and characters I created for my client, Alliance Kids Atlanta.

More work for this client:
[link]
[link]

Client's website:
[link]
Image size
1224x1584px 1.16 MB
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